DESIGNING A BRAND: RAMPAGE
START OF THE DESIGN PROCESS
Before putting anything down on paper, I started researching the market, target group, and competitors. We are in the gaming industry, and in terms of design, the gaming industry is colorful, bold, and daring. Everything is possible, and people often choose an unknown path. The Rampage logo had to fit in with this, and it had to be multifunctional; a logo that could be used on products, websites, games, posters, and more. The white text with the black outline provides the contrast, and the outlined color makes the logo complete. Because Rampage has a range of many different products, I wanted a logo where the color was easy to adjust.
The typography is bold and clear, as I believed that the font should not distract from the products but rather support them. The colors are an essential part of the Rampage design. The primary color is Rampage Red; the supporting colors are blue and yellow.
The essential products that Rampage sells are energy boosters. All boosters have the same design, but they all have their own identity. They distinguish themselves by name, color, and theme. The flavor is reflected in the labels of these products.
The Rampage shakers are entirely custom-made, and the colors are again red, blue, and yellow, matching the boosters. A simple version of the logo is printed in 3D on the side of the shakers.
Other Rampage products include energy bars, vitamin supplements, and clothing. All in the same Rampage house style so that it becomes one.
Of course, Rampage needs to sell all these products, and it is possible through the completely custom-built webshop. The site is designed from the ground up and entirely for the Rampage target group. In the shop, you see a playful character and lots of colors. There is also a lot of attention for the products, through extensive and clear pictures. We designed the website to be fully responsive for the perfect user experience on any device.
THE SOCIAL MEDIA CHANNELS
At Rampage, the community is critical for their success, which is why they post daily on Instagram to their current 6.500 followers. With every post, they try to do something new without losing sight of the Rampage house style. Several design components come back on several posts.
Bryan van Delft, Designer
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